The Celebration Bowl has a new title sponsor. ESPN Events, a division of ESPN, announced a three-year sponsorship agreement with Cricket Wireless, who will be the new title sponsor for the Celebration Bowl. The Atlanta Ga.-based bowl game will now be known as the Cricket Wireless Celebration Bowl.
The Celebration Bowl is a postseason bowl game with the Mid-Eastern Athletic Conference (MEAC) champion facing the Southwestern Athletic Conference (SWAC) champion. The game is played in December each year at Mercedes Benz Stadium, home of the NFL’s Atlanta Falcons. The event typically opens the college football bowl season.
Cricket Wireless will also be the new title sponsor for the MEAC/SWAC Challenge Kickoff, an early-season matchup of football teams from Historically Black Colleges and Universities representing the two conferences. The MEAC/SWAC Challenge Kickoff game is played at Georgia State University’s Center Parc Credit Union Stadium.
“We are delighted to have Cricket Wireless as the title sponsor of both our football kickoff and bowl games,” said John Grant, executive director for the MEAC/SWAC Challenge Kickoff and Celebration Bowl. “These events provide valuable diversity to the sports offerings in the city of Atlanta. This relationship reflects our mutual passion for and appreciation of Historically Black Colleges and Universities and the valuable contributions they make to our nation. We look forward to working together and building world-class events in a world-class city.”
The Celebration Bowl and MEAC/SWAC Challenge Kickoff celebrate the tradition, legacy and values of Historically Black Colleges and Universities. Due to the current health pandemic, the MEAC/SWAC Challenge Kickoff and Celebration Bowl events were cancelled for the 2020 season. Both events are expected to return in 20
